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The Model Zone LFWM January 2018

21 December 2017
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The Model Zone LFWM January 2018

The British Fashion Council runs The Model Zone as part of the Model Health Programme and to ensure the well-being of models during London Fashion Week (LFW) and London Fashion Week Men’s (LFWM).

The Model Zone is a private space for use by the models taking part in the catwalk shows and presentations during the event. It offers models a dedicated space to eat, drink and relax in between shows. Look out for Model Zone posters backstage, providing the location and further details on The Model Zone.

The Model Zone will be open from 6th – 8th January, 11am – 6pm each day. A schedule of sponsor activity will on the posters backstage and available from agencies.

This season at the Model Zone we will be featuring the following:

BREATHER
Breather’s mission is to make workspaces accessible, connected and productive. Through its network of 500+ thoughtfully designed spaces spanning 10 major cities worldwide, Breather allows businesses and teams everywhere access to private spaces whenever they need it, for however long they need it. 

Find out more: www.breather.com/ @breather

TRUE NOPAL
The UK’s first cactus water, true nopal provides 100% natural hydration with no added sugar and half the calories of the leading coconut water brands1 (only 29 calories per 330ml serving). This refreshing drink is light and crisp with a subtle fruit taste, the ideal alternative to water and sugary drinks. Oh, and we’ll let you in on a little secret, it contains no fat, preservatives or sodium, it’s suitable for vegans and it’s even gluten free, what’s not to like?

Find out more: www.truenopal.com/ @truenopal 

HIPPEAS
Hippeas are the organic chickpea puffs which are shaking up snacking habits across the globe.  Available in four far out flavours; Sweet & Smokin', Cheese & Love, In Herbs We Trust and Far Out Fajita; they are light, crunchy and airy, have 91 or less calories a bag and are packed full of protein, fibre and those all important #goodvibes. As well as being delicious, they are also gluten-free, low in fat, vegan-friendly and contain absolutely no additives or preservatives.

What's more, Hippeas don’t follow the rest of the snack pack and plan to change things for the better, one chickpea at a time.  True to this mantra, they have partnered with Farm Africa and for every pack sold, they’ll be giving back by supporting farmers in eastern Africa grow themselves out of poverty - helping them to build a more prosperous life for themselves and their families.

Find out more: www.hippeas.com / @hippeas_snacks

WELEDA
What started in 1921 as a pharmaceutical laboratory, with its own plant garden, is today a world-leading manufacturer of certified natural by NATRUE personal care.

Responsible dealings with both nature and people have always formed part of our business, ever since Rudolf Steiner articulated his vision of a company completely at the service of human beings and the world as a whole. Whether it’s through fair trade, biodynamic cultivation or the supportive development of our employees – sustainability is part of our roots.

Weleda will be offering complimentary massages and facials at the Model Zone.


OTHER CONTRIBUTING SPONSORS: 

EVIAN, MAYOR OF LONDON, PROPERCORN


Contact details
Email: models@britishfashioncouncil.com
Phone: +44 (0) 77893 78773 (During LFWM only)

Read our Model Guide created by the British Fashion Council, AMA and Storm below.