Adam Jones is a British designer, who graduated from Manchester School Of Art in 2013. Jones made the move to London in 2015, working for Christopher Shannon, with the support of Shannon's collaborator; the late Judy Blame, who became a champion of his work after he discovered the designer on Instagram and placed an order.
In 2016 he went on to show his first collection in the form of a presentation in one of London's oldest pubs he was also working at, time spent in the pub both behind the bar and as a punter has proved to be an invaluable source of research for the designer.
Originally a womenswear label, Jones noticed pieces were constantly being styled on men and bought by men, the designer reacted and now designs for both men and women in one collection, denouncing gender as well as season.
Having left his roots in the Welsh countryside behind, Jones was visually bombarded by the decay and disorder of this inspiring city, he saw the beauty in the chaos often overlooked by others, he calls it a British take on the Wabi-Sabi aesthetic which originated in Japan; centred on the acceptance of imperfection, characteristics of the Wabi-Sabi include roughness, irregularity and appreciation of ingenuous natural objects and processes, which can be seen in each collection. The designer says he likes to ‘'Embrace our tag of ʻBroken Britainʼ I celebrate the mundane nuances of everyday life on the street, on the bus, in the markets, in the pub''. The designers dream customer would be artist; Sarah Lucas.
The silhouettes are simple, easy to wear, classic garments are reinterpreted in up-cycled fabrications reminiscent of punk, using beer mats, vintage tea towels, blankets and ribbons pieced together, his approach has remained a constant, each collection is a non-seasonal development of Jones' adopted aesthetic.
Adam Jones' has had pieces featured in iD, Hunger, Self-Service, Teeth, Schon, his work has been photographed by Marrio Sorrenti and styled by Alasdair McKimm, and even worn by Neneh Cherry.